Build your content strategy with just 3 posts
May 12, 2025
Building a content strategy feels overwhelming when you realise how much it has to accomplish. Your content strategy needs to increase brand awareness, attract prospects and generate leads all while sharing relatable, entertaining and educational content. Without a degree or any experience in marketing, how are you meant to achieve this? Especially when you’ve got a whole business to keep running in the meantime.
The first step is to stop viewing your content strategy and running your business as two separate tasks. Running your business is the overall goal, your content strategy is just one of the cogs that will keep that machine running.
The next step is to realise that you don’t need hundreds of posts to build your content strategy. You just need these three.
Attract posts
Attract posts are all about attracting an audience to your profile, encouraging engagement and showing the LinkedIn algorithm that you’re a profile people want to see. These kinds of posts won’t be about your business but will appeal directly to the industries you are targeting.
Examples: Personal stories, polls, news commentary, trending topics, inspirational quotes.
Nurture posts
Nurture posts are about giving something to your audience, either a tool or insight they can test out for themselves. Again, you don’t want to include any direct promotion for your business in these posts but you should use your industry knowledge and experience in them.
Examples: Tips, myths, how-tos, comparisons, tools, ‘why’ explanations.
Convert posts
Convert posts are more direct in what you have to offer your prospects however your business still won’t be the focus. Beyond attracting an audience and demonstrating your expertise, you need to prove to your prospects that you have a full and clear understanding of their pains. Convert posts will communicate this.
Examples: Objections, social proof, loaded polls, lead magnets, special offers.
Use these 3 post types to build your content strategy
When you break down your content strategy like this, you can see how simple it is to build one that your prospects will engage with. If you need help building up your content strategy, get in touch with the PINAKL team. We’ll work with you to craft a client winning content strategy.