How do comments build your network?

Even when you’ve overcome your fear of posting on LinkedIn, there’s another - maybe even greater - fear waiting just below…the comments section. Whether it’s your own or someone else’s post, commenting on LinkedIn (or not commenting to be more specific) is something that can really hold you back. You’re missing out on so many valuable opportunities to build stronger relationships with your network and expand it further.

However, throwing down a “great post” or “thanks for posting” in someone’s comments is almost worse than not commenting at all. These kinds of comments don’t add any value to that post nor do they demonstrate your expertise. But, you also don’t want to hijack someone’s post by spilling out a pitch paragraph.

You need to understand why commenting on LinkedIn is just as important as the content you post and DMs you send.

Comments are content too

While you don’t want to be droning on and on, the comments section is a great place to add even more value to either your own post or someone else’s. The three main things you’re going to get from commenting on a post are:

• Rapport: Consistently commenting on your prospect’s posts or starting conversations on your own, breaks down the barriers a screen can build. Some people might be reluctant to reach out to you directly at first so you can make that first contact in a more approach space.
• Attention: The comments you leave on other people’s posts will be a reflection of you, that’s why comments like “great post” are pretty pointless. What does that tell your prospects about you? Absolutely nothing! You either need to be asking questions that invite further conversation or sharing your own insight.
• Credibility: Commenting isn’t about winning friends on LinkedIn, it’s about winning prospects. So, don’t be afraid to share challenging thought-provoking comments based on your own experience. You're not inviting controversy, you’re offering a different perspective. But, you need to be able to back that perspective up to build your credibility.

 All the things that you’re trying to build with your content can also be accomplished by commenting, doubling your results without necessarily doubling your efforts.

Comments keep you visible

You won’t be able to individually nurture every connection in your network. But, you can remain a valuable connection to them through the comments you post. Even if you’ve never had a direct conversation through DMs, you’ll still be someone they appreciate having in their network when you pop up on their feed. 

When you realise just how valuable commenting on LinkedIn is, it can seem a little daunting to start doing it. The PINAKL team can help you establish this presence on LinkedIn and maintain it while you get on with running your business.