Why is having a personal brand so important?

Your personal brand is more than your LinkedIn profile. While your profile is like a hub that people can return to again and again, there’s plenty more that goes into actively building your personal brand. But, why is building a personal brand so important? Why isn’t it enough to just set up your LinkedIn profile and watch the leads flood in? What else do you need to be doing to attract people to you and therefore your business?

There’s plenty of questions that make just the thought of building a personal brand overwhelming. So, let’s start with what a personal brand is and how it helps your business grow by selling more.

What is a personal brand?

As we’ve already said, a personal brand is more than your LinkedIn profile. It’s the content you post, comments you leave on other posts, DMs you send; basically, it’s your entire online presence, how your message and values are communicated to your prospects before they’ve even interacted with you. Which is why – if you’re not actively building your personal brand – you're almost saying to your prospects, “Hey, I’m just here for the sales. Don’t bother me with anything else.”

Why is sending out this kind of message a problem? After all, you are here to sell your offer to interested prospects… The issue is that while people want to buy, they often don’t like being sold to. This is where your personal brand comes in.

How does a personal brand help you sell more?

People are much more conscious about how they’re spending their money these days, and it’s not just about being financially savvy. Consumers (including your prospects) want to know what their money is contributing to beyond the product or service they’re buying. Whether it’s big scale contributions like supporting sustainability or something a bit closer to home such as supporting a local business, your consumers want to know.

A personal brand connects to this side of your prospects. Your values, your why, your message – all of this can be conveyed through your personal brand and help you make these connections with potential prospects. Before they decide if they want to work with you, your prospects need to know what you stand for so that they can trust and rely on you to deliver the results you're promising.

Simply telling them this in a post or DM isn’t enough. A consistent personal brand built over time will show them why working with you is the best decision. 

Overnight success doesn’t exist

Building your personal brand is a long-term game but this means that everything you share and interaction you have has the potential to become a client-winning conversation. However, it’s only going to work like this if you’re following a strong personal brand building strategy. Don’t have time for this? Let the PINAKL team know. We’ll work with you to build a personal brand that resonates with your prospects and maintain it for you while you get on with what matters most: growing your business.