How often should you post on LinkedIn?

There’s no “magic” posting number that is guaranteed to boost engagement and win clients. You’ll see some people who post a couple of times a week and others that post multiple times a day - both achieving the same success. However, what you’re not seeing is how many times they posted when they first started building this engagement, or what they are doing outside of posting.

The “easy” answer is that you should be posting 3-5 times a week on LinkedIn. This is a number we have seen work for both boosting engagement and remaining top of mind for prospects. The key is to choose a consistency you can maintain and stick to it. 

But there’s no point worrying about how often you post if you’re not paying attention to what you’re posting or anything else you’re doing on LinkedIn.

Posting

You can generate leads and make sales on LinkedIn through posting just three times a week. It all depends on what you’re posting and when. In the beginning you might have to increase posting to five times a week to boost visibility but don’t overdo it. Every time you share something new on LinkedIn, you are effectively stopping engagement on any previous posts.

The reason more and more people are limiting their posting activities to three times a week is because posts are being given a much longer shelf life on LinkedIn now. A post you shared a week or even three weeks ago still has a chance of appearing in someone’s feed. That’s why posting with purpose should be the focus over volume.

Commenting

If posting on LinkedIn is the rocket that will help you reach your prospects then comments are the rocket fuel. No matter how many times a week someone is posting on LinkedIn, we can guarantee that is not all they are doing. In addition to their own content, they will be spending time exploring other people’s.

First of all, you should be encouraging comments on your own posts. You can do this through direct CTAs that tell people to “leave their thoughts in the comments” or even adding extra context to the posts in the comments yourself. You also need to be there, replying to people’s comments and keeping those conversations alive. The engagement a post gets in the first 30 minutes of being live is crucial to how long it will survive on LinkedIn.

Outside of your own posts, you should also be seeking out the comments sections of your prospects' posts. The comments you leave are content too and work the same way to boost visibility as posting your own posts do. While you should be showing up frequently, avoid spamming comments for the sake of it. Only leave comments that add value to the post, a new insight or different opinion that will nurture the conversations happening in those comment sections.

How to balance posting and commenting on LinkedIn

Sharing posts on LinkedIn is not the only way to stay active but striking the right balance between your own content and value filled comments is crucial. If you want support on your LinkedIn journey and managing the activity on your account, DM the PINAKL team on LinkedIn. We help busy business owners stay consistent and connected with their prospects on LinkedIn.