Stop ignoring the comments section of your posts
Jul 24, 2025
The comments section is the hidden tool to boost your posts - and it’s hiding right under your nose! Or, more accurately, it’s hiding under your posts. The comments section of LinkedIn posts is a great place for people to connect and leave their thoughts, but it’s so much more than this when used strategically.
Comments on your posts prove to LinkedIn that you’re a profile people want to interact with, making it much more likely that your content will be boosted and reach more feeds.
How do you encourage these post boosting comments?
Add extra context to your post
If there is one thing you take away from this article, it should be: comments are content too. The comments you leave (on your own posts as well as others) are another chance for you to pop up in someone’s feed.
For your own posts, you can achieve this by adding extra context. For some posts, this context can be a link to an article, blog or event - whatever is relevant to the topic of your post. Since LinkedIn wants people to stay on the platform as long as possible, it’s less likely to push out posts with external links. Adding the link to the comments section is a good way to get around this.
Alternatively, you can add bonus CTAs or thoughts as their own comments underneath your posts. Not only does this get the conversation started but it lets you keep the main post simple and encourages those who want to learn more to do so in the comments section.
Build rapport with your audience
Even the most well crafted post can still feel like it’s talking at your audience when you should be talking to them. For people to really connect with what you’re saying and who you are, you need to be engaging with them in the comments section.
No matter how badly your prospects may need your service, they still might not be open to a stranger sending them a DM. The comments section is where you can build this familiar report before any DMs are sent.
This will also be your chance to establish credibility. You can sympathise with people’s experiences or challenge their perspectives. Whichever path you take, the comments you share should be backed up by your knowledge and experience.
Stay visible on LinkedIn
It’s not only the comments of your posts that you should be focusing on. To increase your reach and become a familiar face, you need to be utilising the comments section under your prospects’ posts too. Regularly commenting like this will increase the chances of your profile being seen by your ideal prospects.
You should be applying everything covered in this article. Don’t comment just for the sake of it. This could be your one chance to make an impression on your prospects - the kind of impression that makes them open to one-to-one conversation.
Commenting on LinkedIn like this might seem like a consuming task but the PINAKL team can lend a hand. We’ll help you stick to a consistent LinkedIn strategy that puts you in front of your ideal prospects.