The PINAKL Blog

Nothing feels better than when something you’ve worked really hard on pays off. That’s why social media can be so demotivating. Most of the time, you’ll find that content you spent hours cre...

Building a content strategy feels overwhelming when you realise how much it has to accomplish. Your content strategy needs to increase brand awareness, attract prospects and generate leads a...

Here’s something the LinkedIn gurus don’t tell you: you’ll never close a deal in DMs. Sure, you might get pretty close but the sale will rarely ever be made this way. That’s one reason, amon...

Even when you’ve overcome your fear of posting on LinkedIn, there’s another - maybe even greater - fear waiting just below…the comments section. Whether it’s your own or someone else’s post,...

It seems simple enough; entrepreneurs should focus on building personal brands and businesses should focus on building company brands. However, as a solopreneur building a small business, th...

Your personal brand is more than your LinkedIn profile. While your profile is like a hub that people can return to again and again, there’s plenty more that goes into actively building your ...