5 ways you’re putting people off your personal brand

People want to buy from people, they want to make sure that their money is contributing to something they believe in. You know this. That is why you’re dedicating time to build your personal brand…

So, why isn’t it working?

You’re making it all about you

Just because it’s your personal brand doesn’t mean it should be all about you. Yes, you should be sharing personal stories and milestones but everything you share and every interaction you have should come back to your audience in some way. 

When built the right way, your personal brand has the power to invite people on your journey - giving them a personal stake in your success and making it more likely for them to invest in it.

Your promises are too vague

Do you save people time and money? You’re not the only one. Vague promises like this prevent your personal brand from making a connection with your audience. They do nothing to differentiate you from people with similar services. 

For your personal brand to build credibility and reliability, your offer needs to reflect this in strength and confidence. People have become very conscious about how they’re spending their money so get specific to reassure them that it will be money well spent.

You’re trying to sell to everyone

Your target audience is not ‘everyone.’ No one’s target audience is ‘everyone.’ You need to have an unwavering belief in your offer to build a confident personal brand, but targeting everyone doesn’t convey this belief. 

Instead, it communicates to your audience that you don’t actually know who you’re trying to help so you’re throwing a net out, hoping it reels someone in. You need a clear idea of who you’re talking to so you’re speaking to them directly every time. 

You’re not present for your audience

Are you posting and ghosting? Your audience will never get to know you if you’re not around. Sure, you might have just dropped a post about a really exciting business development but people want to know more.

Encourage this curiosity with CTAs that direct people to reach out, specifically by commenting on the post. Not only do these comments help boost your posts but it gives you the chance to start one-to-one conversations with potential prospects and share even more value.

You’re too impatient

You can start building your personal brand at any time but it won’t take off overnight. You have to stay consistent no matter the response. Monitor engagement and adjust as needed but don’t make it a building block of your personal brand.

It’s tempting to drop off when you’re not getting the results you want but that will only make it harder when you eventually come back. The good news is that you don’t have to build your personal brand on your own. The PINAKL team can help you build, maintain and monitor your personal brand so you can dedicate more of your time and effort to those client winning conversations.