Does everyone have a personal brand?

Whether you’re actively building it or not, you have a personal brand. If you use any form of social media or post any kind of digital content then your personal brand is already being built. People are already perceiving you and your brand; you need to take control of it so that it’s not working against you.

So, the question isn’t “Does everyone have a personal brand?” 

It should be…

Should you have a personal brand?

‘No personal brand’ is a personal brand. A limited or no digital presence comes across as unapproachable to your prospects and damages the legitimacy of your business. People are much more cautious about where they’re spending their money these days so pretty much everyone is doing at least a basic amount of research before committing to a purchase.

This research isn’t just comparing prices or service features. Your prospects want to know more about your values, why you do what you do - everything that gives them a better idea of the service they are investing their money into. Beyond the product or service, they want to learn about the legacy their purchase is helping to build.

You need a personal brand so that you communicate all of this to them without shoving it in their face in a single, overwhelming piece of content.

Your personal brand acts as bread crumbs your prospects can follow and pick up, learning along the way and bringing them closer to you and your business.

A single post will not build your personal brand

Why do social media posts go viral? Sometimes, there’s a solid strategy behind them - a user puts an original spin on a current trend and creates something never seen before. And, other times, all they do is post.

Yes, that’s how simple it can be to go viral. But that should never be your goal, not only because it’s an impossible goal to guarantee and replicate but because you don’t need to go viral to succeed online.

That’s where your personal brand comes in.

Building your personal brand is a long-term game. This means that everything you post has the potential to lead to client-winning interactions and conversations. However, building your personal brand isn’t just about posting, you also need to ensure your profile is optimised. Whichever posts catch your prospect’s eye need to lead them to a better understanding of you and your offer.

Start building your personal brand today

We live in a digital centric age; your personal brand is going to be built whether you like it or not. But, building this kind of legacy takes time - time you might not have when you are running your own business. Let the PINAKL team lend a hand. We’ll work with you to build a personal brand that resonates with your prospects and maintain it for you while you get on with what matters most: growing your business.